CASE STUDY 03 — CLIENT SUPPORT

Client Support Desk

How a SaaS company cut response times from 4 hours to 12 minutes by routing support queries through local AI.

The company

Northstar Housing provides property management software to housing associations and local authorities. 200 employees, 800+ customers, and a support desk that handles 150-250 tickets per day. Their support team is six people. They're good at their jobs. They're also drowning.

The problem

The problem isn't volume. It's that the 70% of routine tickets block the 30% that actually need a human. A housing officer emails at 9 AM: "I can't log in." That sits in the queue behind three bug reports and a billing question. By the time someone responds at 1 PM, the housing officer has been locked out for four hours.

4-6h
Avg response time
68%
CSAT
4-6
SLA breaches/month
£450
Monthly API cost

They tried hiring more agents (volume grew again), building a help centre (12% usage), and Intercom's AI bot (sent sensitive data through OpenAI — procurement flagged it as a data processing risk).

What Foundry does

Foundry runs on a Mac Studio that Northstar already had for video production. It acts as a first-responder for support tickets.

When a ticket arrives: Foundry reads it, checks the knowledge base, drafts a response for routine questions, verifies identity for account-specific actions, reproduces and routes bug reports, and passes complex issues straight to a human with a summary.

Every response is a draft. A support agent sees the draft, confirms it's right, and clicks send. For routine tickets, that takes 10-15 seconds of reading — not 5 minutes of typing.

Over time, Foundry learns from the agent's edits. If the agent corrects the same thing three times, Foundry starts drafting it that way.

The transformation

MetricBeforeAfterChange
Response time (routine)4-6 hours12-15 minutes-95%
Tickets per agent/day25-3060-802x
CSAT68%91%+23 pts
SLA breaches/month4-60-100%
API cost£450/month£0 (local)-100%

Annual impact: £35,000-45,000 in freed staff time + £5,400 in API savings + retained enterprise contracts worth £120,000/year that were at risk due to SLA breaches.

Foundry cost: £999 setup + £99/month = £2,187 first year.

What the team says

"The first morning after we turned it on, I came in to 23 tickets and thought 'here we go.' Twenty minutes later I was getting a coffee. It's a different job now."Support agent
"I was skeptical. I thought it would send something stupid to a client and we'd lose a contract. But nothing goes out without my say-so. The drafts are good — usually 90-95% right. I just tidy and send."Senior support engineer
"Our enterprise clients asked us last year to stop using OpenAI for ticket processing. We couldn't find an alternative. Foundry was the answer — it's local, we own it, and their procurement teams are satisfied."Tom, MD

Is this right for you?

Works for SaaS companies with 50+ tickets/day, B2B companies with data-sensitive clients, teams where routine tickets block complex issue resolution.

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